PlumView’s differentiation in printing is that we understand data and how it can be used to deliver commercial-quality printed materials that deliver higher response rates than just traditional printing. For example, we can print a postcard shell as well as a person’s address and a customized message or image all at the same time. This saves time and money and allows companies to try different messages to different people simultaneously.

Addressing

In the Plumview world, addressing and printing happens at the same time. No more pre-printed shells taking up space at the warehouse. Save time to market by not going through a two-step process. Print what you want when you need it and get it done quickly. And when you combine our simultaneous print and address capabilities with variable imaging, you have a real winner. This is where the smart marketing companies already are. But now smaller companies can get the benefits of getting a financial return from their targeted marketing investments by working with Plumview.

Variable Imaging

How do you get the most bang for the marketing dollar? Don’t just change text based on customer preferences and buying habits. Change images.

People respond to color images way before they respond to written text. That means that pictures on marketing materials can mean even more than the text, especially for items like postcards and promotional materials directed at prospects and existing customers.

Variable imaging allows you to get the benefit of cost-effective large print runs while changing images based on the target audience. Same template. Different text. Different images. Better results. Lower promotion costs. Making variable imaging a reality is one of the unique advantages of working with Plumview.